an experiential adventure
How to Create Advertising that Sells consists of 38 brief maxims from Ogilvy & Mather over many years of advertising success. Number 1: How should you position your product? [Note: click the link at the bottom of their article to the image of the text of the article - why an image I have no idea? No idea at all.]
1000 true fans willing to spend $100 per year on your work means you’re making a living. Artists can use their ability to directly interact with lesser fans (for example through blogs) to convert them to true fans. In other words, making your living from your art might be more about building that core dedicated niche fan base than concerning yourself with the long tail (or the marketplace) as a whole. You want dedicated fans (like Springsteen fans) who are willing to go that extra distance to see your work or pay that little extra for an experience. 1000 true fans are worth cultivating.
Excellent use of classic movie footage used to position Hillary Clinton as NOT the person who is going to order a pre-emptive nuclear strike on Russia. Ummm but does she know the Cold War ended? Good question. Its 3am and I’m now a little more worried…
Hey I really like the Hillary Clinton election song Hillary4U&Me - you can see how the evangelical marketing approach beats some old fart standing on a box saying “increase the military presence in IRAQ”. Marketing, marketing, marketing.