nortypig

Roger Dooley’s Eye Tracking Shows Cultural Differences explains that people from different cultures may process an image in entirely different ways. The study showed that Japanese subjects fixed to the background whereas North Americans fixated to the central subject.

Seth Godin has posted a few versions of the Gorillas in our Midst perception exercise - count the passes made by the white team. But what did you miss while you were concentrating on the ball?

The new Volkswagon.co.uk Advertisement is another real world recreation of a web design - nice marketing.

Vector Magic and a Sustainable Long Tail is a rant I put up this morning explaining why I think James Diebel and Jacob Norda made a big mistake with their approach to commercialising their online vector image tool. They need to be relationship marketing and looking at customers as more than money for goods provided. Web 2.0 guys - get real.

Seth Godin’s meatball sundae on Does it Blend? - but of course we are all aware of the dangerous chemicals in printers ink and won’t do this at home. I just read Cradle to Cradle where they discuss the toxins involved in recycling paper where inks are involved. Eek!

The Pandemic of Web Mediocrity - a rant from me around Seth’s post on the forces of mediocrity.

Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths… whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it’s over.Seth Godin

How to Create Advertising that Sells consists of 38 brief maxims from Ogilvy & Mather over many years of advertising success. Number 1: How should you position your product? [Note: click the link at the bottom of their article to the image of the text of the article - why an image I have no idea? No idea at all.]