nortypig

Seth Godin’s riff on what every good marketer knows has great advice.

Dan Ackerman Greenberg knows a lot about making viral videos and has made a business out of it.

Clay Shirky interview on the Colbert Report explaining social networking on the Internet and promoting his new book (I must get hold of a copy - on my wishlist) Here Comes Everybody. (via Boing Boing)

How the Interpreter Screws Up Market Research discusses the prominent neuroscientist Michael Gazzaniga’s rationalising power of the mind which he dubbed the interpreter. When we sit and watch a user making mistakes we constantly make up explanations and we’re usually wrong.

Roger Dooley’s post about human attribution explains that if we know something about a person we are more likely to believe that they are like us, and think like us. And, although we may well be wrong, this is something to consider. Can we trust our own assumptions?

Roger Dooley’s Eye Tracking Shows Cultural Differences explains that people from different cultures may process an image in entirely different ways. The study showed that Japanese subjects fixed to the background whereas North Americans fixated to the central subject.

Seth Godin has posted a few versions of the Gorillas in our Midst perception exercise - count the passes made by the white team. But what did you miss while you were concentrating on the ball?

The new Volkswagon.co.uk Advertisement is another real world recreation of a web design - nice marketing.