Zing
Jeffrey Zeldman in his recent post Zing discusses a four year old essay on Daring Fireball titled Ronco Spray-on Usability. Its not just something you tack on after the site is built. I particularly like Jeffrey’s last sentence.
There are even (although there are far fewer than there used to be) some designers who think their primary job is to wow the user with their skills.Jeffrey Zeldman
