Sign Up Forms Must Die
Luke Wroblewski on A List Apart says Sign Up Forms Must Die and I’m with him all the way. Sign up forms suck and nearly always drive me away from bothering to find out what your new Web 2.0 Company has to offer. And if they suck so much why do you keep throwing them at me like a cyclone fence that I need to hurdle. Use the situation to capture my attention and show me what you offer before worrying about sign up forms. So why is Jumpcut so smart and the other guys so dumb? OK why are the other guys so dumb? I’d call it the panic mode - hey someone’s here so quick demand all their information! Ouch and goodbye from me.